Video Marketing on Social Media – Where to Begin?

By DANIEL LUISE – May 24, 2017

According to Forbes, a third of all the time people spend online is dedicated to watching videos.

In case you missed it, a previous post talked about how videos can be the “secret sauce” in your marketing campaign. Using videos in your marketing efforts can increase engagement, benefits your SEO, is more personal, can increase the chance of going viral and can strengthen your brand message. But, with so many different platforms out there, how can you go about deciding which platforms and videos to capitalize on?

Video Marketing on Social Media – Where to Begin?

Start With The Basics

Consider the different social media platforms you are already on and the video opportunities each one offers. Does your company have a strong Instagram presence? Instagram live is a recent feature that incorporates live “stories” with the touch of a button. You already know your way around the app, so incorporating live is a no-brainer. Similar to Snapchat, these stories do disappear, but if you’re looking for a quick and easy way to promote a certain event or new product, Instagram is the way to go.

Facebook continues to be the most popular social media platform on the Internet. Again, if you are already using Facebook, then you have a strong following. Like Instagram, there is no need to waste time creating a new profile on a new platform and work endless hours to gain a following. Your audience is there—waiting. Facebook live is great to interact with your audience, answer questions, complete a demo, or demonstrate a new product.


Consider social video platforms that work on multiple platforms. Periscope, for example, is a live video platform that syncs directly to your twitter account. Any time you begin a new periscope, your entire Twitter following can watch. This is great to promote certain events or gain traction on a specific hashtag. While Twitter is mostly seen as words, or 140 characters, images, GIFs, and videos seem to be popping up more and more. I don’t know about you, but I would much rather watch a short video then read articles or blogs.

YouTube is another extremely versatile option. A YouTube link can easily be posted, embedded or shared on any social media platform. Including videos in your emails can increase click-through rates 200-300%. YouTube is the perfect platform to have all of your company’s videos in one spot. Imagine you send an email to a prospect, who then clicks on the video. After they watch that video, they will immediately see related videos that you have posted.



With social media, the possibilities with video marketing are endless. By now, you are sure to have a strong social media presence. Why not use that already built up following to increase overall engagement and sharpen your brand image? Start utilizing video marketing and give your audience the content it deserves and wants!


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