Marketing Automation in the Sales Funnel
But, where does marketing automation fit into the sales funnel? At what point does the automated system kick in and help make that sales funnel work?
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Marketing Automation: Learn From Metrics
Metrics: Automated marketing is a useful tool for getting your association’s message out there and connecting with your prospects and members, but what you put out there is only one half of the equation. The other half is what you get back in terms of metrics.