Surprising Benefits of Marketing Automation

By JOHN FOLEY – October 24, 2016

There are a number of benefits to marketing automation that many organizations utilize. Marketing automation allows constant messaging across the multiple channels of an organization. In fact, “91% of the most successful users agree that marketing automation is very important to the overall success of their marketing across channels.” However, there are many benefits to utilizing a marketing automation software that not every organization is aware of. Here are a few benefits of marketing automation you may not know:

Marketing and Sales Work Together

At the end of the day, the result of a successful marketing campaign is highlighted by sales. In this instance, automation and sales go hand in hand for a number of reasons. One, marketing automation speeds up the sales process. Everyone knows that automating your campaigns will save immense time and effort on the marketing side. However, what a lot of organizations don’t realize is that it can save time for the sales department as well. These marketing efforts provide the right content to the right people at the right time. With constant communication, leads are being pushed through the sales funnel and can result in a quicker return on investment.

Lead Management

With marketing automation, lead management is made effectively possible through your marketing efforts. You can nurture and develop leads by providing the right content. Plus, sales and marketing steps can be taken based on the actions already made by the recipient. This software allows you to understand what they want or need. You can successfully lead them in the direction best fit to gain the most information that will help them and you. Further, you gain a better understanding of your leads as a whole and help develop relationships as you accurately track them through the sales funnel.

Lead Scoring

Lead scoring is simple. The higher the “score” the more likely a sale will happen. The lower the score means that more marketing efforts and communication is most likely needed. This is another example of how sales and marketing work closely together. Throughout a campaign, you have the ability to see this information and figuring out what the next step needs to be.

Prepare For The Future

With the right software, your organization can see the reports of which marketing efforts lead to sales and which ones did not. If there were certain content pieces that drove high engagement, it would be smart to do those again. But, if certain campaigns or content pieces did not lead to sales or high engagement, it might be best to change for the future. You can alter your actions to gain better results next time.

No Experts Needed

Do you need an expert to do your grocery shopping? Well, marketing automation is the same way! With the right software, marketing automation can be easily utilized by anyone. Setting up campaigns and tracking leads through an automated process does not take an expert.

Any Sized Company Can Succeed

Marketing automation can work well for any sized organization. With a small or medium-sized company, automated efforts allow you to increase your reach and saves time and effort. For a large company, it keeps things organized and makes sure leads don’t get lost along the way. Like previously mentioned, it does not take a marketing or sales expert, so for any sized company, you can start campaigns with the employees you have. Whether you have a contact list of 50 people or 500,000, marketing automation can help reach them all!

As a whole, marketing automation platforms are a great tool for any business, association or organization. “Nearly 70% of businesses are using a marketing automation platform (MAP) or currently implementing one.” This means your competitors are most likely doing so – so you should be too. Start creating your emails, social posts, landing pages, and all other personalized content today!

 

If you haven’t already, it’s time to jump on the bandwagon and try out a marketing automation tool. Contact us for a demo of MAX or even sign up today!