How to Use Marketing Automation to Boost Sales
By DANIEL LUISE – May 4, 2018
There is no denying that marketing is a time-consuming task. Between scheduling social media posts, tracking content marketing results, and gauging how ready your leads are to make a sale, marketing can take up most of your day.
However, if you want to run a successful business, you need to invest adequate time into properly promoting your company and brand. Luckily, with the help of marketing automation, you can allow software and apps to take control of some of your most tedious tasks.
Properly using marketing automation can help you boost sales and secure more qualified leads. Let’s take a look at a few ways you should implement marketing automation into your promotion strategy.
1. Use Lead Scoring to Identify Purchase-Ready Leads
Connecting with your leads when they’re ready to make a purchase can help your sales skyrocket. However, knowing exactly when they’re prepared to buy can be a challenge. With automated lead scoring, you can identify which leads are closest to making a purchase and connect them with a sales consultant.
Marketing automation allows you to apply different weights to certain content, emails, webinars, or more. As your lead engages with these different pieces of content, they’ll rack up a score. Once they hit a certain score, you’ll know the lead might be ready to buy.
2. Add Personalization For Stronger Connections
Personalized emails and messages are more likely to get noticed by your email subscribers. However, if you wanted to manually personalize each and every piece you send out, you wouldn’t have time for anything else. With marketing automation, you can easily personalize your emails for each recipient.
Through automating your email marketing, you can allow software programs to pull and input specific data related to your email subscribers. This allows you to use personal information, such as their name or interests, to provide more specific messages that fit their needs.
3. Create Segmented Lists to Provide Unique Content
Each lead you connect with will be in a different phase of the buyer’s journey. In order to appropriately nurture each lead, you’ll need to provide them with different kinds of content. Through segmenting your lists, you’re able to push unique content at each individual so they get the specific information they need.
Pay close attention to the behaviors, actions, and needs of your subscribers. You can segregate each individual into different lists using appropriate tags. You can then tailor unique content and messages for each list. This means you are providing individuals with more specific content that will push them through the sales cycle more efficiently.
Marketing is a crucial part of every business. However, if you’re trying to do everything yourself, you’re going to struggle to find the time to accomplish it all. With the right marketing automation tools, you can streamline your marketing processes and start making better connections – helping you see a boost in your sales.
These three ideas are just the tip of the marketing automation iceberg. Give them a shot and see what additional automation features may work for you and your target audience!