What are the benefits of using MAX?

Spend time following up with leads rather than wasting time trying to schedule your marketing campaign. Have targeted campaigns ready to go and automatically execute everything with the click of a button. Gain results and actionable knowledge that allow you to change and gain even better results next time.

I have an email autoresponder. How is that any different than MAX?

An email autoresponder is a single outbound marketing tactic. You have pre-written content that automatically gets sent out to anyone trying to reach you. And while this tactic can be beneficial in some ways, it is vastly different than what MAX does. With MAX, you first will set up a marketing campaign. You pick the initial action (say send out an email). You then will put into place every step a person may take in response to that email. If they click the link, it may go to a landing page; if they don’t respond, it may be sent a follow up email; and so on. MAX then takes these steps you created and executes them. So while both an email autoresponder and MAX are created to make your life easier, that is about as far as the similarities go.

What is the difference between a user and an admin?

For the most part, a user and an admin can do the same things. Like the admin, a user can upload content, create campaigns and much more. But unlike the users, an admin has access to change the company settings. Permissions between users are also an option! For example, a sales user can be permitted to only see the sales tools available.