Marketing automation is the use of software to automate your marketing processes in a much more efficient way. Marketing automation allows companies to decrease their manual workload and allow processes like email blasts, lead generation and campaign management to be set up and automatically executed.
Does marketing automation really work?
Yes! Marketers say that the biggest benefits of marketing automation are saving time (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities including up-selling. That sure sounds like a successful system to me! After all, time is money!
MAX is a powerful, user friendly and affordable marketing automation tool that makes executing your marketing campaigns a breeze. It gives you the tools you need to communicate with customers, members and prospects using email, social media and direct mail, effortlessly.
How much does MAX cost?
Emerge – monthly $200; transactions up to 10,000
Pro – monthly $400; transactions up to 50,000
Ultimate – monthly $600; transactions up to 100,000
Do I need a marketing expert in order to use MAX?
Do you need an expert to do your grocery shopping? MAX is as simple as that. Unlike many other marketing automation tools, MAX’s straightforward programming and simple format making creating a campaign a breeze. And if you do happen to get stuck during the process of building your campaign, there is a guide located on every page to help you along. With MAX, anyone can be a marketing expert.
What is the difference between MAX and other marketing automation software programs?
MAX is the perfect balance between ease of use and functionality. Oftentimes when you find the marketing automation program that does everything you want it to, you need to hire an expert to actually use it. On the other hand, the programs that are easy to use are generally outgrown rather quickly. MAX is a highly functional and powerful tool that is so easy to use, even your grandma could run it.
I am a smaller organization. Is MAX for me?
MAX can be for any organization of any size. For small organizations, marketing automation allows you to stretch your limited resources and reach just as many prospects as any larger sized entity. It utilizes efficiency and communication in so many ways that size is not a factor. Whether you have a contact list of 50 names or 500,000, MAX makes it easy to reach them in multiple ways.
How can MAX be used for both sales and marketing?
Marketing automation allows companies to push customers through the sales funnel with limited time and resources. From a sales perspective, MAX helps turn those potential prospects into actual leads with automated actions that keep you on top of the sales process. Keeping track of all of your prospects and sending out the right touches at the right time is key to any sales team—MAX makes it easy. Automating your marketing campaigns through MAX gives you the ability to reach your targets with various engagements. What better way to push your content then on an automated basis ranging from social media posts to email campaigns?
How will I know/measure if MAX is working?
Our robust reporting tools allow you to track and measure all of your campaigns. Set goals and see what is working best for you and what you need to change. If you can’t measure a marketing campaign, you shouldn’t start it, so MAX ensures that everything you do is tracked so you can be the best marketer possible.
How do I know my data is safe and secure?
All data is stored in highly secure AWS data centers. AWS environments are continuously audited, with certifications from accreditation bodies across the globe.
Is MAX a hosted service or can we host it internally?
MAX is SaaS (software as a service) so it is hosted in the cloud on secure servers. Because it’s a responsive SaaS tool, you can access MAX from any computer, tablet or mobile device at any time. You cannot host your own instance of MAX.
Can I reset my password?
Yes! On the same page as where you will login, there are two buttons where you can reset either your password or your username. In order to do either you will need to answer a security question that you set upon registration to ensure that no one but you can make the changes.
Can I get a demo?
We do not offer demos of MAX as it is much more powerful if you experience it for yourself. Sign-up today, use promo code and we’ll give you 50% off of your first month with MAX. You can cancel at any time.
Can I have multiple accounts?
Under your primary account, you may elect to have more than one user. If you’d like to maintain totally separate instances of MAX, you’ll need to sign up for different accounts.
What are the benefits of using MAX?
Spend time following up with leads rather than wasting time trying to schedule your marketing campaign. Have targeted campaigns ready to go and automatically execute everything with the click of a button. Gain results and actionable knowledge that allow you to change and gain even better results next time.
I have an email autoresponder. How is that any different than MAX?
An email autoresponder is a single outbound marketing tactic. You have pre-written content that automatically gets sent out to anyone trying to reach you. And while this tactic can be beneficial in some ways, it is vastly different than what MAX does. With MAX, you first will set up a marketing campaign. You pick the initial action (say send out an email). You then will put into place every step a person may take in response to that email. If they click the link, it may go to a landing page; if they don’t respond, it may be sent a follow up email; and so on. MAX then takes these steps you created and executes them. So while both an email autoresponder and MAX are created to make your life easier, that is about as far as the similarities go.
What is a transaction?
One transaction is equivalent to every email or social media post sent out through MAX. For example, if one email blast is being sent to 500 people, that is equivalent to 500 transactions.
Are there any additional hidden costs?
You can search high or search low but we promise, there will be no costs hiding out.
Can I give extra users access to my account?
Yes, but only one device can be logged in with the same account at a time. Otherwise, you will get kicked out when signing in from a different browser or location.
What is the difference between a user and an admin?
For the most part, a user and an admin can do the same things. Like the admin, a user can upload content, create campaigns and much more. But unlike the users, an admin has access to change the billing information and account settings.
Who should be an admin?
Administrators should generally be someone in a leading role for marketing or finance or an overall decision maker. The admin will have the ability to easily change plans, update credit card information and add or remove users.
What social media platforms can I connect to?
Twitter, Facebook and LinkedIn with many more coming!
How long does it typically take to set up a campaign?
It can be as little as two minutes or as long as two hours… it’s all up to you! Some campaigns have very few steps while others are long and more complex. The complexity is what determines how long it will take you to setup your campaign.
How many campaigns can I have at once?
As many as you want, just pay attention to the transaction limits for your plan.
Can I upload my own email template?
You can paste your own HTML into a template to have a template that is uniquely yours, or to make modifications to one of the standard MAX templates.
Can you create a personalized email template design for me?
At this time we do not offer personalized email templates, but you can customize our templates to match your needs.
Can I purchase email lists to create campaigns?
Not from us, and we don’t recommend that you purchase email lists from anyone. Email lists are notoriously inaccurate, and you need to be sure you are always in compliance with CANSPAM and CASL laws. MAX and interlinkONE, inc. are not held liable for anyone who violates these laws.
Can I preview an email campaign before hitting send?
Do bounce backs count as a transaction?
Yes. Because bounce back are an email sent through the sendgrid, they are still considered a transaction. So make sure that you have good data entered into the system!
Is there a limit to the amount of contacts I can have?
No, but pay attention to transactions as each plan has limits.
How do I incorporate phone calls into my marketing strategy while using MAX?
You can setup actions in MAX for sales reps or other representatives to make calls and MAX will remind them to do so. You cannot make calls through MAX.