An email autoresponder is a single outbound marketing tactic. You have pre-written content that automatically gets sent out to anyone trying to reach you. And while this tactic can be beneficial in some ways, it is vastly different than what MAX does. With MAX, you first will set up a marketing campaign. You pick the initial action (say send out an email). You then will put into place every step a person may take in response to that email. If they click the link, it may go to a landing page; if they don’t respond, it may be sent a follow up email; and so on. MAX then takes these steps you created and executes them. So while both an email autoresponder and MAX are created to make your life easier, that is about as far as the similarities go.