Marketing Automation: Marketing automation can be one of the most powerful tools for growing and sustaining your business.
Email marketing is important but can be a challenging part of any digital marketing strategy. With the right messaging, your email marketing campaigns can help you effectively move leads through the sales funnel to convert into paying, high-quality clients.
If you ask your sales and marketing departments, they’ll probably tell you they do entirely different tasks. While it may be true, sales and marketing often need to work hand in hand if you want to grow your business.
Automated marketing solutions are ideally suited to this task. Here are five ways that marketing automation can help your institution start seeing an increase in enrollment.