The Role of Marketing Automation in Increasing Donations and Alumni Engagement

there are powerful similarities as well, including the effectiveness of marketing automation. And, increasing donations and alumni engagement is at the forefront.

Importance of Dynamic Content in Your Marketing Efforts

Dynamic content, or smart content, makes it easy for you to appeal to the needs, behaviors, and preferences of each member of your target audience. Unfortunately, dynamic content isn’t always a part of a brand’s marketing efforts.

Lead Generation In Your Print Business

If you want to generate real leads for your printing business, you need to know what to do and what not to do. You also need to understand the process of marketing automation

How To: Effectively Use Marketing Automation in Higher Education

Higher education institutions are employing technology, like marketing automation, to simplify processes, attract prospective students, and keep alumni engaged.

How to Use Marketing Automation to Boost Sales

Marketing Automation: Properly using marketing automation can help you boost sales and secure more qualified leads. Let’s take a look at a few ways you should implement marketing automation into your promotion strategy.