How To: Effectively Use Marketing Automation in Higher Education

Higher education institutions are employing technology, like marketing automation, to simplify processes, attract prospective students, and keep alumni engaged.

How to Use Marketing Automation to Boost Sales

Marketing Automation: Properly using marketing automation can help you boost sales and secure more qualified leads. Let’s take a look at a few ways you should implement marketing automation into your promotion strategy.

3 Reasons Why Your Small Business Needs Marketing Automation

Marketing Automation: Marketing automation can be one of the most powerful tools for growing and sustaining your business.

5 Best Practices to Improve Your Email Marketing

Email marketing is important but can be a challenging part of any digital marketing strategy. With the right messaging, your email marketing campaigns can help you effectively move leads through the sales funnel to convert into paying, high-quality clients.

Importance of Combining Your Sales and Marketing Efforts with Automation

If you ask your sales and marketing departments, they’ll probably tell you they do entirely different tasks. While it may be true, sales and marketing often need to work hand in hand if you want to grow your business.