We all know (or should know!) by now that spending time and energy on content marketing is a good idea, but, sometimes we lose our way and become less effective. When developing content…
About Daniel Luise
Dan Luise is the Business Development Executive and a MAX specialist. His concentrations include sales and marketing and how the two work together. Feel free to reach out to Dan with any questions regarding MAX, Marketing Automation or Sales and Marketing in general!
Entries by Daniel Luise
there are powerful similarities as well, including the effectiveness of marketing automation. And, increasing donations and alumni engagement is at the forefront.
Dynamic content, or smart content, makes it easy for you to appeal to the needs, behaviors, and preferences of each member of your target audience. Unfortunately, dynamic content isn’t always a part of a brand’s marketing efforts.
Higher education institutions are employing technology, like marketing automation, to simplify processes, attract prospective students, and keep alumni engaged.
Marketing Automation: Properly using marketing automation can help you boost sales and secure more qualified leads. Let’s take a look at a few ways you should implement marketing automation into your promotion strategy.