We’re extremely excited to announce our new, valuable resource available for your association, Association Marketer! Check out the press release below to learn more about its educational value, and don’t forget to sign up for the weekly digest!
FOR IMMEDIATE RELEASE
ASSOCIATION MARKETING PROFESSIONALS: NEW RESOURCES TO IMPROVE YOUR MARKETING KNOWLEDGE
Survey Finds Major Challenges; New Blog Aims to Educate Association Marketers
(Wilmington, MA, March 18, 2014) – In an effort to help associations and professional societies overcome their marketing challenges, Massachusetts-based interlinkONE, Inc. announced today that it has launched AssociationMarketer.com.
AssociationMarketer.com aims to educate association marketing professionals in order to help them attract prospects, and to retain current members. It will serve as a free resource for marketing tips, trends, and information.
According to the 2013 Association Marketing Trends Watch summary by ASAE, 97% of association marketing professionals listed capturing the attention of members and/or prospects as “important” or “very important.” In the same report, identifying new members, micro targeting and personalization, and identifying new offerings and services were listed as other important concerns.
John Foley, Jr., CEO of interlinkONE, says, “Our goal in starting AssociationMarketer.com is to provide free education and a great place to share knowledge. It’s our hope that it will give associations the tools they need to meet their marketing goals.”
The new blog at AssociationMarketer.com aims to help associations overcome these challenges through education and reporting on marketing trends. Readers will be able to sign up to receive a digest of posts via email, so association marketing information will be as close as their inbox.
interlinkONE, developer of automated marketing software MarketWithMAX (MarketWithMAX.com), is accepting applications for guest bloggers for the new site. Association marketers and others with helpful information to share with AssociationMarketer.com readers are encouraged to apply on the site.
About interlinkONE, Inc: interlinkONE is an industry-leading provider of innovative marketing software and services. Their solutions are designed to help associations conquer the ever-changing landscape of today’s marketing industry. In addition to providing tools that will enable association professionals to succeed, their experienced staff guides association clients down a path to success that is always tailored to their specific needs.
interlinkONE is headquartered in Wilmington, Massachusetts. For more information on AssociationMarketer.com, interlinkONE, Inc., its subsidiaries, or to schedule an interview, please email Donna Vieira, Vice President, Marketing, at donnav@interlinkONE.com.