The Dos and Don’ts of Content Marketing

We all know (or should know!) by now that spending time and energy on content marketing is a good idea, but, sometimes we lose our way and become less effective.  When developing content there are places to avoid and other areas you want to keep in mind.  Here are eight basic “dos and don’ts” for […]

6 Tips for Providing the Best Social Media Member Service

Your social media profiles require attention. Attention beyond your marketing team posting links, updates, videos, and so on. Social media is all about engagement and interaction. But sometimes that interaction isn’t all light and goodness. You may have disgruntled members post negative comments. You may have confused prospects post misleading statements. With that being said, […]

Create a Content Calendar in 3 Steps

Fresh, well-written, and relevant content is an integral part of the successful marketing plan of any modern association. Effectively managing content is also essential, however. Content management strategies include releasing the right content at the right time, using content designed to speak to a specific audience, and making certain that you’ve got a healthy supply […]

5 Tips for Engaging Millennials with Content

During a recent study targeting 501 millennials, it was found that nearly 62% feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they’re receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, […]

Should You Be Outsourcing Your Association’s Marketing?

Sometimes hiring a dedicated marketing employee or team just isn’t in the cards. Management, budgets, and resources can be major constraints on an association. For any organization, growth is one of the most important factors that lead to success. Especially with smaller associations, leaders often find themselves playing multiple roles in their organization and not […]

4 Types of Marketing Software to Consider

As marketers, we are bombarded by new technologies constantly being introduced to us each month. Although different software are helpful in aiding our marketing efforts as well as helping us to find and research new members, it certainly gets overwhelming at times weeding through the options. To help narrow down the wide variety of options, […]

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