You know your association needs to improve its marketing processes, but where do you begin? This Association Marketing Toolkit will guide you through various forms of marketing to ensure future success for your association.
You can’t grow a juicy strawberry plant by drowning it in all the water it needs at once. And you can’t get a customer ready to buy from you by giving them all the information in one sitting. That’s where marketing automation comes in. Automated marketing lets you carefully grow your customer relationships until they […]
For busy businesses, marketing automation is comparable to the difference between a state of the art washer and an old fashioned washboard. It gets everything done quicker, cleaner and with less effort. What’s not to love? But take note not to automate the life out of your campaign. A good automated campaign needs to strike […]
Automated marketing is a useful tool for getting your message out and connecting with your prospects and members or customers. What you put out there is only one half of the equation – the other half is what you get back in terms of metrics. Does measuring your marketing seem like a steep mountain that […]
Marketing automation is exactly how it sounds. It’s all about making the steps in marketing automatic, as opposed to manual in nature. And it’s accomplished by using software that can execute automated marketing steps. Imagine harnessing the power of technology to engage your prospects. Via email. Via text messages. Via social networking sites. And then […]
Oh, the sales funnel. It all starts with the top – the largest ring – the target market. And then it narrows down from there as the true leads come out of that target market. Then those leads are worked, some staying put as that funnel narrows, becoming sales. But where does marketing automation fit […]