Entries by John Foley

Marketing Automation FAQ

Considering adding a marketing automation platform to your marketing and sales teams? Here are some frequently asked questions to get you started: What is marketing automation? Marketing automation is the use of software to automate your marketing processes in a much more efficient way across multiple channels. Marketing automation allows companies to decrease their manual […]

Surprising Benefits of Marketing Automation

There are a number of benefits to marketing automation that many organizations utilize. Marketing automation allows constant messaging across the multiple channels of an organization. In fact, “91% of the most successful users agree that marketing automation is very important to the overall success of their marketing across channels.” However, there are many benefits to […]